Scope of This Policy
This Privacy Policy applies to information collected through:
- Our website and related pages (the “Site”)
- Communications with us (including SMS/text and email)
- Online intake and scheduling for lab testing and consultations
- Telehealth visits and follow-up services
- Medication fulfillment/delivery coordination
Important medical privacy note: When you receive healthcare services, we may create, receive, maintain, or transmit information that may be protected health information (“PHI”). We are required by law to maintain the privacy of PHI and provide notice of our privacy practices, and we may have additional obligations in the event of a breach. Depending on how your care is delivered and by whom, you may also receive a separate Notice of Privacy Practices that specifically governs PHI under HIPAA and similar laws.
Information We Collect
We may collect the following categories of information:
A. Information you provide directly
- Contact details: name, email address, phone number, mailing address
- Account and portal details: login credentials and related account information (if applicable)
- Health and intake information: symptoms, medical history, goals, lab results, treatment interests, and other information you provide during intake, consultations, or follow-ups
- Communications: messages you send us, including via text (SMS), chat, email, phone, or forms
- Payment information: billing details and transaction information (note: payment card data is typically processed by third-party payment processors)
B. Information collected automatically
- Device and usage data: IP address, browser type, device identifiers, pages visited, time spent, referring URLs, and general interaction data
- Cookies and similar technologies: to help the Site function, remember preferences, and understand usage patterns (see Section 6)
C. Information from third parties
We may receive information from:
- Labs and diagnostic partners that perform or report your testing (as applicable)
- Pharmacies/fulfillment partners involved in delivering medications (as applicable)
- Service providers (scheduling, analytics, hosting, communications tools, payment processors)
How We Use Information
We use information we collect to:
- Provide and operate the Services, including onboarding, scheduling labs, and coordinating telehealth visits
- Communicate with you, including responding to inquiries and sending service-related updates (including texts)
- Coordinate care and deliver services, including facilitating prescriptions and medication delivery when appropriate
- Process payments and prevent fraud
- Improve our Site and Services, including troubleshooting, analytics, and feature development
- Send marketing communications (where permitted by law), and measure campaign performance
- Comply with legal obligations and enforce our terms/policies
How We Share Information
We do not sell your personal information in the traditional sense. We may share information in these situations:
A. With service providers
We share information with vendors who help us run our business (e.g., hosting, analytics, scheduling, communications, payment processing), subject to appropriate contractual safeguards.
B. With healthcare-related partners
As needed to provide Services, we may share relevant information with clinicians, labs, pharmacies, and fulfillment partners.
C. For legal, safety, and compliance
We may disclose information if required to comply with laws, regulations, subpoenas, court orders, or lawful requests, or to protect rights, safety, and security.
D. Business transfers
If we are involved in a merger, acquisition, financing, reorganization, or sale of some or all assets, information may be transferred as part of that transaction.
E. With your consent
We may share information for other purposes you authorize.
Text Messaging (SMS) and Phone Communications
If you text us or provide your phone number, you agree we may contact you at that number regarding your Services, including via SMS/text (standard message and data rates may apply). You can opt out of promotional texts at any time by replying STOP (or as otherwise instructed). Service-related messages (e.g., scheduling, account, or care coordination) may continue where permitted by law.
Cookies, Analytics, and Online Tracking
We use cookies and similar technologies to:
- Keep the Site working properly
- Remember preferences
- Understand how visitors use the Site
- Improve performance and content
You can control cookies through your browser settings. If you disable cookies, parts of the Site may not function as intended.
Third-Party Websites and Services
Our Site may link to third-party websites or services (including portals, labs, or stores). Those third parties have their own privacy practices, and we are not responsible for their policies. Please review their privacy policies before providing information.
Data Retention
We retain personal information for as long as necessary to:
- Provide the Services
- Maintain records as required by law and professional obligations
- Resolve disputes and enforce agreements
Retention periods may vary depending on the type of data and applicable legal requirements.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Your Privacy Choices and Rights
Depending on where you live, you may have rights such as:
- Accessing or requesting a copy of your information
- Correcting inaccurate information
- Deleting certain information (subject to legal/medical record retention requirements)
- Opting out of certain marketing communications
Marketing emails: You can unsubscribe using the link in our emails.
Marketing texts: Reply STOP.
To request access, correction, or deletion, contact us using the information in Section 12.
Children’s Privacy
Our Services are intended for individuals 18 and older. We do not knowingly collect personal information from children under 18. If you believe a child has provided us personal information, contact us and we will take appropriate steps.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us:

