Scope of This Policy
This Privacy Policy applies to information collected through:
- Our website, landing pages, forms, and patient-facing digital tools
- Email, phone, SMS, and other communications with PureRx
- Online intake, scheduling, consultation requests, and follow-up communications
- Telehealth visits, care coordination, lab coordination, and prescription-related workflows
- Interactions with our support team, providers, pharmacies, labs, and approved service providers
Important: This Privacy Policy covers general website and service-related privacy practices. If you receive healthcare services through PureRx, your protected health information may also be governed by our separate Notice of Privacy Practices.
Information We Collect
A. Information you provide directly
- Contact details, including your name, phone number, email address, mailing address, and date of birth
- Account, intake, and scheduling details you submit through forms or portals
- Health-related information, such as symptoms, treatment interests, medical history, medications, lab information, and other details you choose to provide
- Communications you send us by phone, SMS, email, chat, support forms, or other channels
- Payment and billing information, which may be processed by third-party payment providers
B. Information collected automatically
- IP address, browser type, device type, operating system, pages viewed, links clicked, referring pages, and general usage information
- Cookie, analytics, and similar technical information described in Section 7
C. Information from third parties
- Labs, pharmacies, providers, and fulfillment partners involved in your requested or prescribed services
- Scheduling, analytics, communications, hosting, customer support, identity verification, and payment vendors
- Advertising or analytics partners, where permitted by law and subject to your available rights and choices
How We Use Information
We may use personal information to:
- Operate, maintain, and improve our website and services
- Respond to inquiries and provide support
- Facilitate intake, scheduling, telehealth, care coordination, lab coordination, and fulfillment workflows
- Communicate with you about appointments, service updates, account matters, and customer support
- Process payments, reduce fraud, verify identity, and protect platform security
- Send marketing communications where permitted by law and subject to your choices
- Comply with legal, regulatory, recordkeeping, licensing, accreditation, and contractual obligations
How We Share Information
We do not sell personal information for money. We may disclose personal information in the following circumstances:
Service providers
We share information with vendors that help us provide hosting, forms, scheduling, messaging, analytics, payment processing, customer support, compliance support, and similar operational services.
Healthcare-related partners
We may share relevant information with licensed providers, pharmacies, labs, and fulfillment partners when necessary to deliver requested or prescribed services.
Legal and safety disclosures
We may disclose information when required by law, subpoena, court order, regulatory request, or when reasonably necessary to protect rights, safety, security, or investigate misuse.
Business transfers
Information may be transferred in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction.
Advertising and analytics note: Depending on the tools we use, certain website interactions may be disclosed to analytics or advertising vendors. Where applicable, you may have rights to opt out of targeted advertising or certain data-sharing activities under state privacy laws.
HIPAA and Protected Health Information
If you receive healthcare services through PureRx, we and our clinical, pharmacy, or care-coordination partners may create, receive, maintain, or transmit protected health information ("PHI").
PHI is subject to additional privacy protections under applicable healthcare privacy laws. Our healthcare privacy practices for PHI are described in our separate Notice of Privacy Practices.
- This website Privacy Policy does not replace our Notice of Privacy Practices.
- Where both apply, the Notice of Privacy Practices governs how PHI may be used and disclosed.
- If there is a conflict between this Privacy Policy and our Notice of Privacy Practices as to PHI, the Notice of Privacy Practices will control.
Phone Calls, SMS, and Other Communications
If you provide your phone number, you agree that we may contact you regarding your account, requested services, scheduling, support, and related service communications, including by call or text message, where permitted by law.
- Message and data rates may apply.
- You may opt out of promotional text messages by replying STOP.
- Transactional or service-related messages may still be sent where permitted by law.
- Call recordings or logs may be maintained for quality, training, safety, and compliance purposes where permitted.
Cookies, Analytics, and Online Tracking
We may use cookies, pixels, tags, software development kits, session replay tools, and similar technologies to operate the website, understand performance, improve user experience, and measure communications or advertising performance.
These tools may be used to:
- Keep the site functioning properly
- Remember preferences and maintain sessions
- Measure page visits, click behavior, traffic sources, and engagement
- Diagnose technical issues and improve content, design, and workflows
You can manage cookies through your browser settings. Depending on your state, browser, or device, you may also have rights to opt out of certain targeted advertising or data-sharing practices.
Optional add-on for your dev team: if you use Meta Pixel, Google Analytics, Hotjar, Microsoft Clarity, or similar tools, list them here by name for stronger transparency.
Data Retention and Security
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, comply with legal and professional obligations, resolve disputes, and enforce agreements.
We use administrative, technical, and physical safeguards designed to help protect personal information. No system is completely secure, and we cannot guarantee absolute security.
Healthcare records: Some information may be retained longer when required by professional standards, licensing rules, medical-record retention obligations, fraud prevention needs, or other legal requirements.
Your Privacy Choices and Rights
Depending on your state of residence and applicable law, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information. You may also have rights to opt out of certain targeted advertising, profiling, or data-sharing activities.
- Email marketing: use the unsubscribe link in our messages
- Text marketing: reply STOP
- Privacy requests: submit your request using the contact information below
We may need to verify your identity before processing certain requests. Some requests may be limited by legal, safety, fraud-prevention, recordkeeping, or healthcare-record obligations.
Third-Party Websites, Portals, and Services
Our website may link to third-party websites, pharmacies, labs, patient portals, payment pages, or other services not operated by PureRx. Those third parties maintain their own terms and privacy practices, and we encourage you to review them before sharing information.
Children’s Privacy
Our website and services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information online from children under 18. If you believe a child has provided information to us, contact us so we can review and take appropriate action.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the Last Updated date at the top of this page. Material changes may also be communicated through the website, email, or other appropriate means where required by law.
Contact Us
If you have questions about this Privacy Policy, our website privacy practices, or wish to submit a privacy request, contact us:
